{"id":6383,"date":"2020-08-29T12:22:40","date_gmt":"2020-08-29T12:22:40","guid":{"rendered":"https:\/\/sunucuyeri.com\/blog\/?p=6383"},"modified":"2020-08-20T19:24:41","modified_gmt":"2020-08-20T19:24:41","slug":"web-tasarimi-pazarlama-stratejinizi-nasil-etkiler","status":"publish","type":"post","link":"https:\/\/sunucuyeri.com\/blog\/web-tasarimi-pazarlama-stratejinizi-nasil-etkiler\/","title":{"rendered":"Web Tasar\u0131m\u0131 Pazarlama Stratejinizi Nas\u0131l Etkiler?"},"content":{"rendered":"<div>\n<h2>Web Tasar\u0131m\u0131 Pazarlama Stratejinizi Nas\u0131l Etkiler?<\/h2>\n<p><span style=\"vertical-align: inherit;\"><span class=\"\" style=\"vertical-align: inherit;\">Web sitenizin mimarisinin pazarlama kampanyan\u0131zda kritik bir rol oynad\u0131\u011f\u0131n\u0131 ve mallar\u0131n\u0131z\u0131n, hizmetlerinizin ve markalar\u0131n\u0131z\u0131n reklam\u0131n\u0131 kolayla\u015ft\u0131raca\u011f\u0131n\u0131 biliyor musunuz? <\/span><span style=\"vertical-align: inherit;\">Bu ger\u00e7ek! <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span class=\"\" style=\"vertical-align: inherit;\">\u00dcr\u00fcnleriniz ve i\u00e7eri\u011finizle etkile\u015fime ge\u00e7meden \u00f6nce, insanlar web sitesi tasar\u0131m\u0131n\u0131zla etkile\u015fime girecektir. <\/span><span style=\"vertical-align: inherit;\">Bu, \u015firketiniz hakk\u0131nda ilk fark ettikleri \u015feydir ve markan\u0131z\u0131n g\u00f6rsel imaj\u0131n\u0131 olu\u015fturur. <\/span><span style=\"vertical-align: inherit;\">Do\u011fruyu s\u00f6ylemek gerekirse, web sitesi tasar\u0131m\u0131 \u015firket alg\u0131s\u0131 \u015fekilde b\u00fcy\u00fck bir etkisi vard\u0131r. <\/span><span style=\"vertical-align: inherit;\">Tasar\u0131mdaki bir uzla\u015fma, sitenizden hemen \u00e7\u0131kmalar\u0131n\u0131 ve ba\u015fkalar\u0131na gitmelerini sa\u011flar.<\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u0130\u015flevsel bir web sitesi tasarlamak zor olmasa da, web sitesine etkileyici hale getirmek i\u00e7in \u00e7ok say\u0131da \u00f6\u011fe ekledi\u011finizde i\u015fler bekledi\u011finiz gibi olmayabilir. <\/span><span style=\"vertical-align: inherit;\">Hangi \u00f6\u011fenin hangi yerde iyi bilinmedi\u011fini anlad\u0131ysan\u0131z, pazarlama kampanyan\u0131za uygun bir web sitesi olu\u015fturmak i\u00e7in bir web tasar\u0131m firmas\u0131 ile ilgilenmeyi d\u00fc\u015f\u00fcn\u00fcn. <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ancak kendiniz olu\u015fturmak i\u00e7in, web sitesinin ba\u015far\u0131l\u0131 tasar\u0131m\u0131 ile ili\u015fkili farkl\u0131 fakt\u00f6rler dikkate al\u0131nmal\u0131d\u0131r. <\/span><span style=\"vertical-align: inherit;\">Ba\u015far\u0131l\u0131 web sitesi tasar\u0131m\u0131, \u00f6zellikle ayr\u0131nt\u0131lara girmeden \u00f6nce \u00e7evrimi\u00e7i i\u015f i\u00e7in \u00f6nemli oldu\u011funu anlayal\u0131m.<\/span><\/span><\/p>\n<h3><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u0130yi web tasar\u0131m\u0131 neden \u00f6nemlidir?<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Platformunuz, konuklara en cazip e\u015fyalar\u0131 veya \u00f6zel promosyonlar\u0131 g\u00f6steren vitrin \u015feklindedir. <\/span><span style=\"vertical-align: inherit;\">M\u00fc\u015fteriler g\u00f6rd\u00fcklerini sevdiklerinde, mutlu bir \u015fekilde ma\u011fazaya girer ve g\u00f6z atar ve muhtemelen sat\u0131n al\u0131rlar. <\/span><span style=\"vertical-align: inherit;\">Siteye g\u00fcveniyorlarsa, devam etmek ve harekete ge\u00e7mek istiyorlar. <\/span><span style=\"vertical-align: inherit;\">Site mimarisi ayn\u0131 \u015fekilde \u00e7al\u0131\u015f\u0131r. <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sitenizin temel ama\u00e7lar\u0131ndan biri, kitlenize harika bir ilk izlenim vermektir. <\/span><span style=\"vertical-align: inherit;\">Buras\u0131, i\u015f m\u00fc\u015fterilerinizle daha fazla tan\u0131\u015fabilece\u011finiz ve kurulu\u015funuzla ve mallar\u0131n\u0131zla ba\u011flant\u0131 kurabilece\u011finiz yerdir.<\/span><\/span><\/p>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">\u00c7evrimd\u0131\u015f\u0131 ve \u0130nternet kampanyalar\u0131n\u0131n m\u00fc\u015fterileri kap\u0131lar\u0131n\u0131za g\u00f6nderme olas\u0131l\u0131\u011f\u0131 daha y\u00fcksektir. <\/span><span style=\"vertical-align: inherit;\">Temas almak, hizmetler hakk\u0131nda bilgi almak veya bir \u00fcr\u00fcn i\u00e7in fiyat teklifi almak vb. \u0130\u00e7in gelebilirler. <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Ancak, \u00f6nemli bir pazarlama kampanyas\u0131 geli\u015ftirip y\u00fcr\u00fctseniz bile, sat\u0131\u015f de\u011ferinizi etkileyen bir\u00e7ok kritik fakt\u00f6r \u00f6nemlidir. <\/span><span style=\"vertical-align: inherit;\">Bunlara navigasyon, ileti\u015fim, malzeme, site h\u0131z\u0131 ve aktar\u0131m h\u0131z\u0131 vb. Dahildir. Duyarl\u0131 web tasar\u0131m\u0131n\u0131n \u00f6nemini hafife almak dijital medya kampanyas\u0131n\u0131n ve t\u00fcm \u015firketin s\u00fcrd\u00fcr\u00fclebilirli\u011fi i\u00e7in b\u00fcy\u00fck bir risktir. <\/span><span style=\"vertical-align: inherit;\">Web sitenizi tasarlarken yapman\u0131z gereken en \u00f6nemli \u015feyler a\u015fa\u011f\u0131dad\u0131r.<\/span><\/span><\/p>\n<h3><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">1. Site h\u0131z\u0131 yava\u015f olmamal\u0131d\u0131r<\/span><\/span><\/h3>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Bir taray\u0131c\u0131ya gitti\u011finizde ve bir site a\u00e7mak istedi\u011finizi hat\u0131rlay\u0131n, ancak topun hala ekran\u0131n \u00fcst\u00fcnde nas\u0131l yuvarland\u0131\u011f\u0131n\u0131 g\u00f6rebiliyor musunuz? <\/span><span style=\"vertical-align: inherit;\">Bu, sitenin yan\u0131t vermedi\u011fi ve h\u0131z\u0131n\u0131n y\u00fcklenmesi \u00e7ok yava\u015f oldu\u011fu anlam\u0131na gelir. <\/span><span style=\"vertical-align: inherit;\">Web sitesi y\u00fcklenmeye ba\u015flad\u0131\u011f\u0131nda m\u00fc\u015fteri pasif olarak saatlerce beklemez. <\/span><span style=\"vertical-align: inherit;\">Ger\u00e7ekten, birka\u00e7 dakika sonra bile sab\u0131rs\u0131zlan\u0131yorsunuz. <\/span><span style=\"vertical-align: inherit;\">Web sitesinden ayr\u0131lacaklar ve ba\u015fka bir yerde takip edecekler. <\/span><\/span><a href=\"https:\/\/gtmetrix.com\/\" target=\"_blank\" rel=\"noopener noreferrer\"><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">D\u00fc\u015f\u00fck y\u00fckleme h\u0131zlar\u0131<\/span><\/span><\/a><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\"> yaln\u0131zca zay\u0131f bir kullan\u0131c\u0131 aray\u00fcz\u00fcne sahip olmakla kalmaz, ayn\u0131 zamanda web sitesi ve a\u00e7\u0131l\u0131\u015f sayfalar\u0131 i\u00e7in Arama Motoru Sonu\u00e7 Sayfalar\u0131 (SERP) gereksinimlerinin de alt\u0131ndad\u0131r. <\/span><span style=\"vertical-align: inherit;\">Web sitesinin y\u00fckleme h\u0131z\u0131n\u0131 ve s\u00fcresini art\u0131rmak i\u00e7in yapman\u0131z gerekenler:<\/span><\/span><\/p>\n<ul>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">A\u011f\u0131r g\u00f6r\u00fcnt\u00fclerin y\u00fcklenmesi ve sitenizin yava\u015flamas\u0131 \u00e7ok uzun s\u00fcrebilir. <\/span><span style=\"vertical-align: inherit;\">Web sitenizi h\u0131zland\u0131rmak i\u00e7in resimlerinizi optimize edin.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tek bir komut dosyas\u0131 kullanarak ve t\u00fcm verileri eklentiler ve ara\u00e7lar arac\u0131l\u0131\u011f\u0131yla yap\u0131n.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Flash i\u00e7eri\u011finin dosya boyutunu k\u00fc\u00e7\u00fclt\u00fcn veya m\u00fcmk\u00fcnse tamamen kald\u0131r\u0131n.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Kodun g\u00fcvenli oldu\u011fundan emin olmak i\u00e7in ayr\u0131nt\u0131lara dikkat edin.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Verileri uygulamaya geri g\u00f6ndermeden \u00f6nce resimler, flash i\u00e7erik, JavaScript komut dosyas\u0131 ve CSS gibi t\u00fcm web nesnelerini i\u00e7eren tek bir kapsay\u0131c\u0131da verileri g\u00fcvence alt\u0131na almak i\u00e7in gZIP s\u0131k\u0131\u015ft\u0131rmay\u0131 kullanma.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Web sitesi \u00e7\u0131kt\u0131s\u0131n\u0131 ve h\u0131z\u0131n\u0131 azaltabilece\u011finden \u00e7ok fazla video veya reklam g\u00f6stermeyin.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">2. Donuk veya \u00e7al\u0131nm\u0131\u015f i\u00e7erik yazmay\u0131n<\/span><\/span><\/h3>\n<p>The reality won&#8217;t change in the near future which is \u201cContent is a master factor for SEO\u201d. It is one of the most insightful things that separates your platform from its peers and gives the client the right message. The effectiveness of various marketing campaigns and websites relies primarily on the quality of an infographic, advertisement, page, or forum. The website content plays an indispensable role in enhancing its efficiency and productivity.<br \/>\nYour customers need to hear about your company and the plagiarized, enticing material on your site does not help much. With lousy content on your website, your brand image may also be threatened. Focus on creating quality website contents that are important to your clients, engaging and usable for them:<\/p>\n<ul>\n<li>Establish trust and consumer interaction<\/li>\n<li>Promote engagement of consumers<\/li>\n<li>Improve your products<\/li>\n<li>Generate new business leads<\/li>\n<li>Present your experience in the field<\/li>\n<li>Improving the image of the brand<\/li>\n<li>Enhance SEO and traffic to your site<\/li>\n<\/ul>\n<p>Furthermore, use a online plagiarism detector to avoid publishing plagiarized content and a grammar checker to remove grammar and spelling mistakes from your content.<\/p>\n<h3>3. Don\u2019t do inefficient SEO<\/h3>\n<p>Web architecture as well as SEO go together. Web design is the most famous assumption to exacerbate your SEO activities and raising your organic exposure. This means that SEO can automate the design elements of your website effectively. Since Google has increased the branding strategy by a considerable amount, it&#8217;s becoming important to ensure that website design leads to search engine friendliness and rankings.<br \/>\nYou definitely will not have the great potential to gain higher rankings in search engines and to indulge in web leads if you do not combine your concept with your SEO and digital marketing strategies. Taking into account the following architecture criteria when designing your website from an SEO standpoint.<\/p>\n<ul>\n<li>Speed of site<\/li>\n<li>Metadata and keywords<\/li>\n<li>External links in your site<\/li>\n<li>Content of your site<\/li>\n<li>Artistic material<\/li>\n<li>Mobile responsive site<\/li>\n<li>The navigation system of your site<\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h3>4. Small conversion rates<\/h3>\n<p>The architecture of the website not only influences promotion and branding but also the rate of conversions. Many businesses know that the conversion rate of the website will fall if the visitors and leads are not converted. But you don&#8217;t realize that the architecture of the website is directly linked to its conversion efficiency. Different site design factors and elements are responsible for low conversions, including color scheme, navigation, CTA, and protection. For starters, signup form, popups, and other conversion elements should be provided in multiple places of your site for the best performance.<\/p>\n<ul>\n<li>Speed and Navigation: keep it easy and practical to allow your guests to roam freely on your site.<\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Renk D\u00fczeni: Duygu ve tutumlar\u0131 temsil eden bir palet se\u00e7in.<\/span><\/span><\/li>\n<li><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">CTA&#8217;lar: CTA, harekete ge\u00e7irici mesaj i\u00e7in k\u0131sa bir formdur. <\/span><span style=\"vertical-align: inherit;\">Bunlar\u0131 \u00e7ekici ve aramay\u0131 kolayla\u015ft\u0131r\u0131n.<\/span><\/span><\/li>\n<\/ul>\n<p>&nbsp;<\/p>\n<h2><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Sonu\u00e7<\/span><\/span><\/h2>\n<p><span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Tan\u0131nm\u0131\u015f dijital ajanslar\u0131n bir\u00e7o\u011fu, dijital pazarlama stratejileri ve SEO hizmetleri yoluyla son derece \u00fcretken, i\u015flevsel ve kullan\u0131m\u0131 kolay web sitelerinin olu\u015fturulmas\u0131na odaklanan m\u00fckemmel web tasar\u0131m hizmetleri sunmaktad\u0131r. <\/span><\/span><br \/>\n<span style=\"vertical-align: inherit;\"><span style=\"vertical-align: inherit;\">Web sitenizi kendiniz tasarlamaya haz\u0131rsan\u0131z, o zaman dikkatli bir \u015fekilde pazarlama stratejinizi ba\u015far\u0131yla y\u00fcr\u00fctmenize yard\u0131mc\u0131 olacak web sitenizi etkili bir \u015fekilde tasarlamak i\u00e7in yukar\u0131daki ad\u0131mlar\u0131 izlemeniz \u00f6nerilir.<\/span><\/span><\/p>\n<div><\/div>\n<div><\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>Web Tasar\u0131m\u0131 Pazarlama Stratejinizi Nas\u0131l Etkiler? Web sitenizin mimarisinin pazarlama kampanyan\u0131zda kritik bir rol oynad\u0131\u011f\u0131n\u0131 ve mallar\u0131n\u0131z\u0131n, hizmetlerinizin ve markalar\u0131n\u0131z\u0131n reklam\u0131n\u0131 kolayla\u015ft\u0131raca\u011f\u0131n\u0131 biliyor musunuz? Bu ger\u00e7ek! \u00dcr\u00fcnleriniz ve i\u00e7eri\u011finizle etkile\u015fime ge\u00e7meden \u00f6nce, insanlar web sitesi tasar\u0131m\u0131n\u0131zla etkile\u015fime girecektir. Bu, \u015firketiniz hakk\u0131nda ilk fark ettikleri \u015feydir ve markan\u0131z\u0131n g\u00f6rsel imaj\u0131n\u0131 olu\u015fturur. Do\u011fruyu s\u00f6ylemek gerekirse, web sitesi&hellip;<\/p>\n","protected":false},"author":3,"featured_media":0,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,3,29],"tags":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.7 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Web Tasar\u0131m\u0131 Pazarlama Stratejinizi Nas\u0131l Etkiler? - Sunucuyeri Blog<\/title>\n<meta name=\"description\" content=\"Web sitenizin mimarisinin pazarlama kampanyan\u0131zda kritik bir rol oynad\u0131\u011f\u0131n\u0131 ve mallar\u0131n\u0131z\u0131n, hizmetlerinizin ve markalar\u0131n\u0131z\u0131n reklam\u0131n\u0131 kolayla\u015ft\u0131raca\u011f\u0131n\u0131\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/sunucuyeri.com\/blog\/web-tasarimi-pazarlama-stratejinizi-nasil-etkiler\/\" \/>\n<meta property=\"og:locale\" content=\"tr_TR\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Web Tasar\u0131m\u0131 Pazarlama Stratejinizi Nas\u0131l Etkiler? 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