{"id":6781,"date":"2021-02-11T11:29:21","date_gmt":"2021-02-11T11:29:21","guid":{"rendered":"https:\/\/sunucuyeri.com\/blog\/?p=6781"},"modified":"2020-12-16T11:30:32","modified_gmt":"2020-12-16T11:30:32","slug":"e-ticaret-sitenizi-hedef-pazariniz-icin-daha-cekici-hale-getirme","status":"publish","type":"post","link":"https:\/\/sunucuyeri.com\/blog\/e-ticaret-sitenizi-hedef-pazariniz-icin-daha-cekici-hale-getirme\/","title":{"rendered":"E-ticaret Sitenizi Hedef Pazar\u0131n\u0131z \u0130\u00e7in Daha \u00c7ekici Hale Getirme"},"content":{"rendered":"
\n

E-ticaret Sitenizi Hedef Pazar\u0131n\u0131z \u0130\u00e7in Daha \u00c7ekici Hale Getirme<\/h2>\n

E-ticaret sitenize m\u00fc\u015fteri \u00e7ekmeye \u00e7al\u0131\u015f\u0131yorsan\u0131z, yapman\u0131z gereken birka\u00e7 \u00f6nemli \u015fey var. <\/span>En bariz olanlardan baz\u0131lar\u0131, y\u00fcksek kaliteli resimler ve ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klamalar kullanmakt\u0131r. <\/span>Ancak yap\u0131lacak \u00e7ok \u015fey var. <\/span>Bunlardan baz\u0131lar\u0131 \u015funlar\u0131 i\u00e7erir:<\/span><\/span><\/p>\n

\"kartla<\/a><\/div>\n

1. SEO Optimizasyonu<\/span><\/span><\/h3>\n

Arama motoru optimizasyonu pek \u00e7ok \u015feyi kapsar ve sitenize m\u00fc\u015fteri \u00e7ekmek i\u00e7in harika olabilir. <\/span>Kendinizi kullan\u0131c\u0131n\u0131n zihnine koyun ve sitenizi ziyaret ederken ne g\u00f6rmek ve bilmek istediklerini d\u00fc\u015f\u00fcn\u00fcn. <\/span>Resimleri, a\u00e7\u0131klamalar\u0131 ve ba\u015fl\u0131klar\u0131 i\u00e7eren sayfa i\u00e7i i\u00e7eri\u011finiz, hedef pazar\u0131n\u0131z\u0131n ihtiya\u00e7lar\u0131na g\u00f6re uyarlanmal\u0131d\u0131r. <\/span>Mega etiketler de harikad\u0131r. <\/span>Ba\u015fl\u0131k etiketleri, arama motorunuz i\u00e7in ba\u015fl\u0131klar gibi \u00e7al\u0131\u015f\u0131r. <\/span>Arama motorunun her sayfan\u0131n neyle ilgili oldu\u011funu belirlemesini kolayla\u015ft\u0131r\u0131rlar.<\/span><\/span><\/p>\n

 <\/p>\n

2. \u0130lgin\u00e7 ve Yararl\u0131 \u0130\u00e7erik Kullan\u0131n<\/span><\/span><\/h3>\n

Kullan\u0131c\u0131lar\u0131n \u00fcr\u00fcnlerinizle ilgilenmesini sa\u011flayacak ve onlara de\u011fer katacak i\u00e7erik olu\u015fturun. <\/span>Yararl\u0131 i\u00e7erik sa\u011flamak, sitenize gelen trafi\u011fi art\u0131rman\u0131n en basit yollar\u0131ndan biridir. <\/span>Sizi sekt\u00f6rde yetkili bir ses olarak konumland\u0131r\u0131r.<\/span><\/span><\/p>\n

 <\/p>\n

3. Tema<\/span><\/span><\/h3>\n

E-ticaret sitenizin temas\u0131, hedef m\u00fc\u015fterilerinize hitap etmelidir. <\/span>D\u0131\u015far\u0131da binlerce tema oldu\u011fundan, en iyisini bulmak zor olabilir. <\/span>Ara\u015ft\u0131rmaya \u00e7ok zaman ay\u0131rmal\u0131s\u0131n\u0131z.<\/span><\/span><\/p>\n

Sayfalar\u0131n\u0131z\u0131n daha h\u0131zl\u0131 y\u00fcklenmesine yard\u0131mc\u0131 olabilecek bir\u00e7ok eklenti vard\u0131r. <\/span>Kullanmadan \u00f6nce a\u015fa\u011f\u0131daki sorular\u0131 sorun ‘ <\/span><\/span>Bu \u00fcr\u00fcn<\/span><\/span> yeterli ayarlara sahip mi?’ <\/span>Kullan\u0131m\u0131 kolay m\u0131? <\/span>ve “M\u00fc\u015fteri hizmetleri nas\u0131l?” <\/span>Bu sorular, en iyi eklentiyi edinmenizi sa\u011flamak i\u00e7in uzun bir yol kat edecektir.<\/span><\/span><\/p>\n

En iyi tema, i\u00e7eri\u011finize h\u0131z kazand\u0131rmal\u0131 ve \u00e7e\u015fitli cihazlarda duyarl\u0131l\u0131\u011f\u0131 korumal\u0131d\u0131r. <\/span>Bir tema se\u00e7meden \u00f6nce, sizin i\u00e7in \u00f6nemli olan \u00f6zelliklerin bir listesini olu\u015fturun. <\/span>Ayr\u0131nt\u0131l\u0131 bir liste olmadan ihtiyac\u0131n\u0131z olan\u0131 unutmak kolayd\u0131r. <\/span>Logonuzla e\u015fle\u015fen renkleri se\u00e7in ve marka bilinirli\u011finizi art\u0131r\u0131n. <\/span>\u0130statistikler, m\u00fc\u015fterilerin a\u00e7\u0131k renkleri daha koyu olanlara tercih etti\u011fini g\u00f6stermektedir.<\/span><\/span><\/p>\n

 <\/p>\n

4. Sosyal Varl\u0131\u011f\u0131n\u0131z\u0131 Geli\u015ftirin<\/span><\/span><\/h3>\n

Sosyal medyadaki organik varl\u0131\u011f\u0131n\u0131z\u0131 g\u00fc\u00e7lendirmek, e-ticaret sitenizi hedef m\u00fc\u015fteriler i\u00e7in daha \u00e7ekici hale getirebilir. <\/span>\u00c7evrimi\u00e7i bir i\u015fletme y\u00fcr\u00fct\u00fcrken, dijital kat\u0131l\u0131m\u0131 te\u015fvik eden t\u00fcm f\u0131rsatlardan yararlanmal\u0131s\u0131n\u0131z. <\/span>Sosyal medya sitelerinize biraz sevgi vermek iyi bir fikir olabilir.<\/span><\/span><\/p>\n

Potansiyel m\u00fc\u015fterilerinize ilgi \u00e7ekici videolar, ayr\u0131nt\u0131l\u0131 g\u00f6nderiler ve canl\u0131 resimler sa\u011flay\u0131n. <\/span><\/span>Instagram<\/span><\/span> , \u00fcr\u00fcn\u00fcn\u00fcz\u00fcn \u00e7ekici g\u00f6r\u00fcnt\u00fclerini payla\u015fmak i\u00e7in en iyi sosyal medya platformlar\u0131ndan biridir. <\/span>Sosyal medyadan yararlanman\u0131n di\u011fer yollar\u0131 aras\u0131nda do\u011fru hashtag’leri kullanmak, blog yazarlar\u0131yla ortakl\u0131k kurmak ve e\u015fantiyonlar\u0131 kald\u0131rmak yer al\u0131r. <\/span>\u0130yi bir sosyal medya varl\u0131\u011f\u0131n\u0131z varsa, \u00fczerine in\u015fa edin. <\/span>S\u0131k s\u0131k g\u00f6nderi payla\u015f\u0131n ve m\u00fc\u015fterilerle olan etkile\u015fiminizi art\u0131r\u0131n. <\/span>Etkile\u015fim, marka bilinirli\u011finizi art\u0131r\u0131r ve kullan\u0131c\u0131lar\u0131 i\u00e7eri\u011finizi payla\u015fmaya te\u015fvik eder.<\/span><\/span><\/p>\n

 <\/p>\n

5. Sosyal Medyada Reklam Verin<\/span><\/span><\/h3>\n

Sosyal medya, odaklanm\u0131\u015f reklamlar i\u00e7in harikad\u0131r \u00e7\u00fcnk\u00fc \u00e7o\u011fu insan sitelerde \u00e7ok zaman ge\u00e7irir. <\/span>Farkl\u0131 sitelerin farkl\u0131 reklam t\u00fcrleri i\u00e7in uygun olabilece\u011fini unutmay\u0131n. <\/span><\/span>K\u00fc\u00e7\u00fck ba\u015flay\u0131n<\/span><\/span> ve reklamlar\u0131n\u0131za davetkar foto\u011fraflar ve videolar ekleyin. <\/span>Foto\u011fraf reklamlar, yeni \u00fcr\u00fcnleri insanlara tan\u0131tmak i\u00e7in harikad\u0131r.<\/span><\/span><\/p>\n

 <\/p>\n

6. E-posta Listenizi Olu\u015fturun ve Kullan\u0131n<\/span><\/span><\/h3>\n

E-posta pazarlamas\u0131, ger\u00e7ek mekanda faaliyet g\u00f6steren ma\u011fazalarda oldu\u011fu gibi e-ticaret sitelerinde de \u00f6nemlidir. <\/span>M\u00fcmk\u00fcn oldu\u011funca \u00e7ok e-posta adresi al\u0131n ve kullan\u0131n. <\/span>M\u00fc\u015fterilerinizin, potansiyel m\u00fc\u015fterilerin ve etkinliklerinizle ilgilenebilecek di\u011ferlerinin e-posta adreslerini alabilirsiniz. <\/span>E-posta, en etkili pazarlama ara\u00e7lar\u0131ndan biridir. <\/span>M\u00fc\u015fterilerle ki\u015fisel d\u00fczeyde etkile\u015fim kurman\u0131za olanak tan\u0131r ve onlar\u0131 sitenize \u00e7eker. <\/span>S\u00fcrekli bir ileti\u015fim ak\u0131\u015f\u0131 sa\u011flay\u0131n ve bunu \u00fcr\u00fcn lansmanlar\u0131, promosyonlar ve di\u011fer ilgili haberler i\u00e7in kullan\u0131n.<\/span><\/span><\/p>\n

 <\/p>\n

7. Pazarlamay\u0131 Etkileyin<\/span><\/span><\/h3>\n

E-ticaret sitenizi potansiyel m\u00fc\u015fteriler i\u00e7in daha \u00e7ekici hale getirmek i\u00e7in etkileyicileri kullanmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/span>Etkileyenlerin geni\u015f \u00e7evrimi\u00e7i kitleleri vard\u0131r ve insanlar\u0131n genel sat\u0131n alma davran\u0131\u015f\u0131n\u0131 de\u011fi\u015ftirebilirler. <\/span>Markan\u0131z i\u00e7in do\u011fru etkileyiciyi bulun ve avantaj\u0131n\u0131za kullan\u0131n. <\/span>Do\u011fru etkileyicinin sizinkiyle uyumlu de\u011ferlere sahip olmas\u0131 gerekir. <\/span>Hedef pazar\u0131n\u0131za hitap etmeleri gerekir. <\/span>En yayg\u0131n etkileyici pazarlama taktiklerinden baz\u0131lar\u0131, \u00fcr\u00fcnlerinizi g\u00f6zden ge\u00e7irmek, g\u00f6steriler ve blog yaz\u0131lar\u0131 yazmakt\u0131r.<\/span><\/span><\/p>\n

\"e-ticaret\"<\/a><\/div>\n

8. Tamamlay\u0131c\u0131 Markalarla \u00c7al\u0131\u015f\u0131n<\/span><\/span><\/h3>\n

\u00c7apraz tan\u0131t\u0131m yapmak i\u00e7in tamamlay\u0131c\u0131 markalarla \u00e7al\u0131\u015fmay\u0131 d\u00fc\u015f\u00fcn\u00fcn. <\/span>Benzer bir hedef kitleye sahip ancak farkl\u0131 bir \u00fcr\u00fcne sahip bir marka belirleyin ve onlarla \u00e7al\u0131\u015f\u0131n. <\/span>Her iki marka da yeni ama alakal\u0131 bir kitleye eri\u015fiyor. <\/span>\u00d6rne\u011fin, y\u00fcr\u00fcy\u00fc\u015f ayakkab\u0131lar\u0131 satan bir e-ticaret siteniz varsa, d\u0131\u015f mekan malzemeleri satan biriyle ortak olmak ak\u0131ll\u0131ca olabilir.<\/span><\/span><\/p>\n

Sonu\u00e7 olarak, \u00e7evrimi\u00e7i sat\u0131\u015f g\u00f6r\u00fcnd\u00fc\u011f\u00fcnden daha karma\u015f\u0131k olabilir. <\/span>Ancak imkans\u0131z de\u011fil. <\/span>Sab\u0131r, tutarl\u0131l\u0131k ve iyi bir siteyle, hi\u00e7 vakit kaybetmeden kar etmeye ba\u015flayabilirsiniz. <\/span>Bir seferde birka\u00e7 pazarlama takti\u011fi uygulamaya ba\u015flay\u0131n ve zamanla art\u0131r\u0131n.<\/span><\/span><\/p>\n

\"kartla<\/div>\n
\n
<\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

E-ticaret Sitenizi Hedef Pazar\u0131n\u0131z \u0130\u00e7in Daha \u00c7ekici Hale Getirme E-ticaret sitenize m\u00fc\u015fteri \u00e7ekmeye \u00e7al\u0131\u015f\u0131yorsan\u0131z, yapman\u0131z gereken birka\u00e7 \u00f6nemli \u015fey var. En bariz olanlardan baz\u0131lar\u0131, y\u00fcksek kaliteli resimler ve ayr\u0131nt\u0131l\u0131 a\u00e7\u0131klamalar kullanmakt\u0131r. Ancak yap\u0131lacak \u00e7ok \u015fey var. Bunlardan baz\u0131lar\u0131 \u015funlar\u0131 i\u00e7erir: 1. SEO Optimizasyonu Arama motoru optimizasyonu pek \u00e7ok \u015feyi kapsar ve sitenize m\u00fc\u015fteri \u00e7ekmek i\u00e7in…<\/p>\n","protected":false},"author":3,"featured_media":6782,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[28,17],"tags":[],"yoast_head":"\nE-ticaret Sitenizi Hedef Pazar\u0131n\u0131z \u0130\u00e7in Daha \u00c7ekici Hale Getirme - Sunucuyeri Blog<\/title>\n<meta name=\"description\" content=\"E-ticaret sitenize m\u00fc\u015fteri \u00e7ekmeye \u00e7al\u0131\u015f\u0131yorsan\u0131z, yapman\u0131z gereken birka\u00e7 \u00f6nemli \u015fey var. 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