{"id":8365,"date":"2022-04-27T11:14:31","date_gmt":"2022-04-27T11:14:31","guid":{"rendered":"https:\/\/sunucuyeri.com\/blog\/?p=8365"},"modified":"2022-03-17T11:16:41","modified_gmt":"2022-03-17T11:16:41","slug":"web-sitenizi-nasil-duzgun-bir-sekilde-siralayabilirsiniz-profesyonellerden-ipuclari","status":"publish","type":"post","link":"https:\/\/sunucuyeri.com\/blog\/web-sitenizi-nasil-duzgun-bir-sekilde-siralayabilirsiniz-profesyonellerden-ipuclari\/","title":{"rendered":"Web Sitenizi Nas\u0131l D\u00fczg\u00fcn Bir \u015eekilde S\u0131ralayabilirsiniz: Profesyonellerden \u0130pu\u00e7lar\u0131"},"content":{"rendered":"
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Web Sitenizi Nas\u0131l D\u00fczg\u00fcn Bir \u015eekilde S\u0131ralayabilirsiniz: Profesyonellerden \u0130pu\u00e7lar\u0131<\/h2>\n

Web sitenizi nas\u0131l do\u011fru bir \u015fekilde s\u0131ralars\u0131n\u0131z? <\/span>Bir web sitesinin arama motorlar\u0131nda ne kadar iyi s\u0131raland\u0131\u011f\u0131n\u0131 bir\u00e7ok fakt\u00f6r etkileyebilir, ancak sitenizi optimize etmeye yard\u0131mc\u0131 olmas\u0131 i\u00e7in do\u011fru SEO \u015firketini kullanm\u0131yorsan\u0131z s\u0131ralamaya girmek kolay olmayacakt\u0131r. <\/span>Bu blog yay\u0131n\u0131nda, profesyonellerden baz\u0131 \u00f6nemli ipu\u00e7lar\u0131n\u0131 payla\u015faca\u011f\u0131z ve size Google’da \u00fcst s\u0131ralarda yer almak i\u00e7in neyin \u00f6nemli oldu\u011funu \u00f6\u011fretece\u011fiz. <\/span>Laf\u0131 fazla uzatmadan konuya girelim!<\/span><\/span><\/p>\n

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Anahtar Kelimeleri D\u00fczg\u00fcn Ara\u015ft\u0131r\u0131n<\/span><\/span><\/h3>\n

Web sitenizi s\u0131ralaman\u0131n ilk ad\u0131m\u0131, do\u011fru anahtar kelimeleri ara\u015ft\u0131rmakt\u0131r. <\/span>Bu, belirli bir konu hakk\u0131nda bilgi ararken insanlar\u0131n Google’a yazd\u0131klar\u0131 terimleri ve ifadeleri bulmak anlam\u0131na gelir. <\/span>G\u00fcvenilir bir <\/span><\/span>SEO ajans\u0131<\/span><\/span><\/a> , web sitenizin en iyi anahtar kelimelerini belirlemenize ve birle\u015ftirmenize yard\u0131mc\u0131 olabilir. <\/span>\u00dcst s\u0131ralarda yer almak i\u00e7in \u00e7e\u015fitli anahtar kelimeleri ve uzun kuyruklu kelime \u00f6beklerini (daha spesifik ve daha d\u00fc\u015f\u00fck arama hacmine sahip anahtar kelimeler) hedeflemeniz gerekecektir.<\/span><\/span><\/p>\n

Hangi anahtar kelimeleri hedefleyece\u011finizi \u00f6\u011frendikten sonra, web sitenizdeki sayfalar\u0131n\u0131z\u0131 bu terimler i\u00e7in optimize etmeniz \u00f6nemlidir. <\/span>Bu, bunlar\u0131n ba\u015fl\u0131k etiketlerine, meta a\u00e7\u0131klamalara ve her sayfadaki i\u00e7eri\u011fin tamam\u0131na dahil edilmesi anlam\u0131na gelir. <\/span>URL’yi unutmay\u0131n! <\/span>Arama motorlar\u0131 URL’lerdeki anahtar kelimelere \u00e7ok fazla a\u011f\u0131rl\u0131k verdi\u011finden, hedeflenen terimlerinizi oraya da dahil etmek \u00f6nemlidir.<\/span><\/span><\/p>\n

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Yararl\u0131 \u0130\u00e7erik Olu\u015fturun<\/span><\/span><\/h3>\n

Ayr\u0131ca web sitenizi s\u0131ralamak i\u00e7in yararl\u0131 ve bilgilendirici i\u00e7erik olu\u015fturman\u0131z gerekir. <\/span>Bu, y\u00fcksek kaliteli ve okuyucular\u0131n\u0131za de\u011fer sa\u011flayan makaleler yazmak anlam\u0131na gelir. <\/span>\u0130nsanlar bir <\/span><\/span>arama motoru<\/span><\/span><\/a> arac\u0131l\u0131\u011f\u0131yla web sitenizi bulduklar\u0131nda , arad\u0131klar\u0131n\u0131 hemen bulabilmelidirler.<\/span><\/span><\/p>\n

Kitleniz i\u00e7eri\u011finizi okuyarak daha uzun s\u00fcre etrafta kalmal\u0131d\u0131r. <\/span>\u0130lgilenmiyorlarsa, i\u00e7eri\u011finizi daha iyi hale getirmeniz gerekir. <\/span>Bir kez daha, bir SEO \u015firketinin yard\u0131mc\u0131 olabilece\u011fi yer buras\u0131d\u0131r. <\/span>Hedef kitlenizde ne t\u00fcr konular\u0131n pop\u00fcler oldu\u011funu ve daha fazlas\u0131 i\u00e7in geri gelmek istemeleri i\u00e7in onlarla nas\u0131l etkile\u015fime ge\u00e7ilece\u011fini bileceklerdir.<\/span><\/span><\/p>\n

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Mobil Dostu Tutun<\/span><\/span><\/h3>\n

\u0130nsanlar\u0131n y\u00fczde altm\u0131\u015f\u0131 internete eri\u015fmek i\u00e7in ak\u0131ll\u0131 telefonlar\u0131n\u0131 kullan\u0131yor ve web sitelerinin bu kullan\u0131c\u0131lar\u0131 bar\u0131nd\u0131rmak i\u00e7in mobil uyumlu olmas\u0131 gerekiyor. <\/span>Google, mobil kitleler i\u00e7in optimize edilmemi\u015f siteleri arama motoru sonu\u00e7 sayfalar\u0131nda (SERP’ler) eski s\u00fcr\u00fcme ge\u00e7irerek cezaland\u0131rmaya ba\u015flad\u0131.<\/span><\/span><\/p>\n

Web sitenizi \u00e7e\u015fitli cihazlardan daha duyarl\u0131 ve eri\u015filebilir hale getirmek i\u00e7in duyarl\u0131 bir tasar\u0131m \u015fablonu kullanman\u0131z gerekir. <\/span>Bu, web sitenizin ak\u0131ll\u0131 telefonlardan ve tabletlerden masa\u00fcst\u00fc bilgisayarlara kadar t\u00fcm cihazlarda harika g\u00f6r\u00fcnmesini ve d\u00fczg\u00fcn \u00e7al\u0131\u015fmas\u0131n\u0131 sa\u011flayacakt\u0131r. <\/span>Web sitenizin mobil cihazlarda ne kadar iyi performans g\u00f6sterdi\u011fini g\u00f6rmek i\u00e7in Google’\u0131n Mobil Uyumluluk Test arac\u0131n\u0131 da kullanabilirsiniz.<\/span><\/span><\/p>\n

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Sosyal Medyay\u0131 Kullan\u0131n<\/span><\/span><\/h3>\n

Sosyal medya, arama motorlar\u0131nda \u00fcst s\u0131ralarda yer almak i\u00e7in bir di\u011fer \u00f6nemli fakt\u00f6rd\u00fcr. <\/span>Google’\u0131n <\/span>insanlar\u0131n en g\u00fcvenilir ve g\u00fcvenilir buldu\u011fu web sitelerini belirlemek i\u00e7in <\/span><\/span>sosyal medya verilerini kulland\u0131\u011f\u0131 bir s\u0131r de\u011fil. <\/span><\/span><\/a>Belirli bir konu veya ni\u015f i\u00e7in iyi bir s\u0131ralama elde etmek istiyorsan\u0131z, i\u015fletmenizin Facebook, Twitter, Instagram, Pinterest gibi \u00e7e\u015fitli platformlarda aktif oldu\u011fundan ve markan\u0131zla etkile\u015fime giren g\u00fc\u00e7l\u00fc bir hayran takip\u00e7isi oldu\u011fundan emin olun.<\/span><\/span><\/p>\n

Web sitenizden aktif olarak i\u00e7erik payla\u015fman\u0131n yan\u0131 s\u0131ra sitenizdeki her sayfa i\u00e7in \u00f6zel sosyal medya profilleri de olu\u015fturmal\u0131s\u0131n\u0131z. <\/span>Bu sayfalar\u0131n ba\u015fl\u0131klar\u0131na ve a\u00e7\u0131klamalar\u0131na hedeflenen anahtar kelimeleri ekleyerek bunlar\u0131n do\u011fru \u015fekilde optimize edildi\u011finden emin olun. <\/span>Ziyaret\u00e7ilerin nereden geldi\u011fi, web sitenizde ne yapt\u0131klar\u0131 ve daha fazlas\u0131 hakk\u0131nda zengin bilgiler sa\u011flayan Google Analytics arac\u0131l\u0131\u011f\u0131yla ne kadar iyi performans g\u00f6sterdiklerini kontrol edebilirsiniz.<\/span><\/span><\/p>\n

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Kaliteli Geri Ba\u011flant\u0131lar Olu\u015fturun<\/span><\/span><\/h3>\n

Geri ba\u011flant\u0131lar, sitenize geri d\u00f6nen di\u011fer web sitelerinden gelen ba\u011flant\u0131lard\u0131r. <\/span>Sizinkine ba\u011flant\u0131 veren daha kaliteli ve alakal\u0131 web siteleri, web siteniz daha iyi s\u0131ralan\u0131r. <\/span>Bunun nedeni, arama motorlar\u0131n\u0131n geri ba\u011flant\u0131lar\u0131 g\u00fc\u00e7l\u00fc bir g\u00fcven ve yetki g\u00f6stergesi olarak g\u00f6rmesidir.<\/span><\/span><\/p>\n

Kaliteli geri ba\u011flant\u0131lar olu\u015fturman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r, ancak en yayg\u0131n y\u00f6ntem misafir ilan\u0131d\u0131r. <\/span>Bu, ni\u015finizdeki di\u011fer web siteleri i\u00e7in makaleler yazmay\u0131 ve i\u00e7erik i\u00e7inde web sitenize geri ba\u011flant\u0131 vermeyi i\u00e7erir. <\/span>Web sitenizi Ezine ve GoGuides dahil olmak \u00fczere \u00e7e\u015fitli dizinlere de g\u00f6nderebilirsiniz.<\/span><\/span><\/p>\n

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Dahili ve Harici Ba\u011flant\u0131<\/span><\/span><\/h3>\n

Web sitenizin dahili ve harici olarak do\u011fru \u015fekilde ba\u011fland\u0131\u011f\u0131ndan emin olmak \u00f6nemlidir. <\/span>Bunlar, daha fazla potansiyel m\u00fc\u015fteri olu\u015fturmak i\u00e7in web sitesi optimizasyon ipu\u00e7lar\u0131ndan baz\u0131lar\u0131d\u0131r. <\/span>Dahili ba\u011flant\u0131lar sitenizdeki bir sayfay\u0131 di\u011ferine ba\u011flarken, harici ba\u011flant\u0131lar bunun d\u0131\u015f\u0131na (\u00f6rne\u011fin di\u011fer web sitelerine) i\u015faret eder. <\/span>Her ikisi de kendi yollar\u0131nda faydal\u0131d\u0131r; <\/span>dahili ba\u011flant\u0131, kullan\u0131c\u0131lar\u0131n i\u00e7eri\u011finizde daha kolay gezinmesine yard\u0131mc\u0131 olarak kullan\u0131c\u0131 deneyimini geli\u015ftirir. <\/span>\u00d6te yandan, d\u0131\u015f ba\u011flant\u0131, hedef kitlenize de\u011ferli bilgiler sa\u011flad\u0131\u011f\u0131n\u0131z\u0131 belirterek arama motorlar\u0131nda g\u00fcven ve yetki olu\u015fturmaya yard\u0131mc\u0131 olur.<\/span><\/span><\/p>\n

Bir sayfada bir kelimeyi veya t\u00fcmceyi k\u00f6pr\u00fclemek i\u00e7in kulland\u0131\u011f\u0131n\u0131z metin olan ba\u011flant\u0131 metnini kullanarak web sitenizin dahili ve harici ba\u011flant\u0131lar\u0131n\u0131 iyile\u015ftirebilirsiniz. <\/span>Bu metin, ba\u011flant\u0131 verdi\u011fi sayfan\u0131n konusuyla alakal\u0131 olmal\u0131 ve ba\u011flant\u0131 metni, \u00e7ok spam i\u00e7erikli g\u00f6r\u00fcnmemesi i\u00e7in dikkatli kullan\u0131lmal\u0131d\u0131r.<\/span><\/span><\/p>\n

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Rakip Ara\u015ft\u0131rmas\u0131 Yap<\/span><\/span><\/h3>\n

Web sitenizi s\u0131ralamadan \u00f6nce rakiplerinizin ne yapt\u0131\u011f\u0131na bakmak \u00f6nemlidir. <\/span>Bu, geri ba\u011flant\u0131lar\u0131n\u0131 ve sosyal medyadaki varl\u0131klar\u0131n\u0131 (\u00f6rne\u011fin, Facebook’ta ka\u00e7 hayran\u0131 oldu\u011funu; onlar\u0131 Twitter’da kimlerin takip etti\u011fini) analiz ederek rakip ara\u015ft\u0131rmas\u0131 yapmay\u0131 i\u00e7erir. <\/span>Arama motoru optimizasyonu \u00e7al\u0131\u015fmalar\u0131nda hangi anahtar kelimeleri hedeflediklerini ve geri ba\u011flant\u0131lar\u0131n\u0131 nereden ald\u0131klar\u0131n\u0131 analiz etmek en iyisi olacakt\u0131r.<\/span><\/span><\/p>\n

Bunu yapt\u0131ktan sonra, bilgileri web sitenizi geli\u015ftirmeye yard\u0131mc\u0131 olmas\u0131 i\u00e7in kullanabilirsiniz. <\/span>\u00d6rne\u011fin, bir rakibinizin b\u00fcy\u00fck bir sosyal medya takip\u00e7isi varsa ve ni\u015finizdeki y\u00fcksek otoriteli web sitelerinden \u00e7ok say\u0131da geri ba\u011flant\u0131 al\u0131yorsa, bunu da yapmaman\u0131z i\u00e7in hi\u00e7bir neden yok!<\/span><\/span><\/p>\n

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Web Sitenizi Etkili Bir \u015eekilde Tan\u0131t\u0131n<\/span><\/span><\/h3>\n

Optimize edilmi\u015f bir siteye sahip olmak, iyi s\u0131ralama i\u00e7in \u00f6nemli olsa da <\/span>, insanlar\u0131n varl\u0131\u011f\u0131ndan haberdar olmas\u0131 i\u00e7in onu <\/span><\/span>tan\u0131tman\u0131z da gerekir. <\/span><\/span><\/a>Bunu sosyal medya, e-posta pazarlamas\u0131 ve daha fazlas\u0131 arac\u0131l\u0131\u011f\u0131yla yapman\u0131n \u00e7e\u015fitli yollar\u0131 vard\u0131r, ancak anahtar tutarl\u0131l\u0131kt\u0131r.<\/span><\/span><\/p>\n

Sitenizi bu kanallarda d\u00fczenli olarak tan\u0131tman\u0131n yan\u0131 s\u0131ra, t\u00fcm reklam kampanyalar\u0131nda web sitenizin adresinin (URL) belirtilmesini ve bir harekete ge\u00e7irici mesaj\u0131n yer ald\u0131\u011f\u0131ndan emin olun. <\/span>\u00d6rne\u011fin, web siteniz i\u00e7in bir Facebook reklam kampanyas\u0131 y\u00fcr\u00fct\u00fcyorsan\u0131z, bunun sitenizin URL’sini ve ayr\u0131ca “Buray\u0131 t\u0131klay\u0131n” veya “Daha fazla bilgi edinin” gibi te\u015fvik edici bir ifadeyi i\u00e7erdi\u011finden emin olun.<\/span><\/span><\/p>\n

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Bu ipu\u00e7lar\u0131n\u0131 takip etmek, web sitenizi do\u011fru bir \u015fekilde s\u0131ralaman\u0131za yard\u0131mc\u0131 olacakt\u0131r. <\/span>Sitenizi arama motorlar\u0131 i\u00e7in optimize ederek, y\u00fcksek kaliteli geri ba\u011flant\u0131lar olu\u015fturarak ve onu etkili bir \u015fekilde tan\u0131tarak, web sitenizin arama motoru sonu\u00e7 sayfalar\u0131n\u0131n (SERP’ler) en \u00fcst\u00fcnde g\u00f6r\u00fcnmesini sa\u011flayabilirsiniz. <\/span>Bir\u00e7ok web sitesi arama motoru trafi\u011fi elde etmek i\u00e7in m\u00fccadele eder, ancak bu ipu\u00e7lar\u0131n\u0131 izleyerek web sitenizin bunu yapan az say\u0131daki siteden biri olmas\u0131n\u0131 sa\u011flayabilirsiniz.<\/span><\/span><\/p>\n

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Web Sitenizi Nas\u0131l D\u00fczg\u00fcn Bir \u015eekilde S\u0131ralayabilirsiniz: Profesyonellerden \u0130pu\u00e7lar\u0131 Web sitenizi nas\u0131l do\u011fru bir \u015fekilde s\u0131ralars\u0131n\u0131z? Bir web sitesinin arama motorlar\u0131nda ne kadar iyi s\u0131raland\u0131\u011f\u0131n\u0131 bir\u00e7ok fakt\u00f6r etkileyebilir, ancak sitenizi optimize etmeye yard\u0131mc\u0131 olmas\u0131 i\u00e7in do\u011fru SEO \u015firketini kullanm\u0131yorsan\u0131z s\u0131ralamaya girmek kolay olmayacakt\u0131r. 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